Maximize the value of the business you have built
Create an attractive company for acquisition
Build confidence in an expeditious transaction
One day, your business will be owned by someone else.
Your baby, your dream, the thing you have nurtured from infancy through great expansions, through near-death experiences, to what it is today, will be owned and led by someone else.
55 Questions is about taking control of this certainty and choosing the path that will provide the maximum value to you, the owner.
The 55 Questions
This book is born of the author's experience and a strong belief that business owners deserve the maximum value for the business they have built.
Robert Wagner has more than 30 years of experience as a CFO and M&A advisor. His experience includes working with public companies, middle market privately-held companies, and in public accounting.
This book reflects Robert's lessons learned in evaluating, negotiating, and closing transactions between companies and in doing the hard work of integrating acquired operations.
The 55 Questions are organized into five groups:1. General Financial Questions
2. Revenue and Profitability
3. Financial Condition and Capital Structure Questions
4. Strategic, Organizational, and Human Resource Questions
5. Contract, Tax, Regulatory, and Processes and Controls Questions
Why read this book?
So you'll be ready if an unsolicited offer arrives in your inbox sooner than you expect;
So you can address now the issues you know need to be dealt with and are necessary to scale your business in the future;
To be encouraged to do the right thing in your business—a choice that is never wrong or premature;
So you and your business can enjoy a lower cost of capital because banks and other capital providers generally love the same things buyers do; and
To reduce the stress of maintaining your business as you build processes and habits that make it easier to run, easier to analyze, and more profitable in the long run.
Praise for 55 Questions
This book should be required reading for all business owners—and long before they get to the negotiating table. 55 Questions provides a great framework for owners to think critically about their businesses and how to achieve the exit they want.
Whether your selling you're business or keeping it, the things you need to do to create success for each scenario are amazingly the same. This book does a great job of outlining the key elements of success. The depth of these 55 questions will lead the reader to think about (and hopefully act) upon the critical aspects of creating new value for the company. This is a great read for any and all business owners.
Most business owners will sell a business once in their life. You don't know what you don't know. This book does a great job in guiding you through questions to ask yourself and your trusted advisors to bring clarity to a confusing, emotional, and literally life-changing event. Don't wait until you are ready to sell to ask these questions. Do it today to create a business someone wants to buy.
This book taps into Robert’s insights and experiences as a CFO, providing a smart and concise guide to how to increase the value of your business and evaluate M&A opportunities. Covering some of the top questions you will face as a business owner, this book is helpful whether you are a first time business owner facing an offer or an experienced professional who wants an at-a-glance reference guide as you approach important deal decisions
55 Questions is a great read. Very detailed, and readable. Robert Wagner has done a great job with a difficult subject.
If you are ready to open your mind and heart to what must be done before you sell your business, this book is for you. It is full of practical, proactive and powerful insights that will help you clear with confidence the mental and emotional, operational and strategic hurdles of such a life changing event.